Описание программыMaster in Management of Tourism Destinations.
The world of tourism has a highly occupational capacity that is able to keep high standards of permanent employment even during crisis periods, thanks to the peculiar mobility and flexibility in this field. In order to permanently attract travellers, tourist destinations must be constantly analysed and studied, to offer the tourists the attractions of a territory in balance with the social context. The professional figures working in this field must be highly qualified to manage and face development, planning and marketing and must be able to organize the integrated tourist development in an innovative way.
Aim:
Provide the students with a deeply knowledge of tourism trough the analysis of the economic, management and organisation aspects.
They will be given the right tools and methods to transform a tourist destination into a competitive product for the international market in order to sell it successfully.
Length:
250 hs
Periodicity:
2 sessions per year
Training:
At Tour Operators, Travel Agencies of Incoming, Tourism Organisation, National Tourist Board, Public DepartmentS and Travel Agencies ,from three to six months.
Professional openings:
Manager Assistant in the following departments : Programming, Marketing, Communication in Tour Operators, National Boards of Tourism, Incentive Agencies.
Admission:
We require a degree or the enrolment in the third year of university or high school diploma with experience in the field.
Enrolment conditions:
The screening and the recruitment of the candidates will be based on the C.V., a written English test, a questionnaire and an individual interview.
The program of studies includes the following subjects:
Team Building
Tourismo Marketing
Web Marketing
Tourism Geography
Management of Tourist Destinations
Economy of Transport
Sustainable Tourism
Communication Techniques
Booking Reservation System
Human Resources Management
Project Work
Seminars and Cases History
Cost: € 4.500,00 per year
UET is authorized by the Italian Ministry of Education and is the only authorized centre in Italy for SLEST exams, being SLEST the European Linguistic Certificate for Tourism Professionals, in English, French, Spanish, German and Italian for foreigners, which represents the only language learning education system in Tourism recognized by the European Community.