Описание программы
Master in Fashion Trend Forecasting.
Duration: 9 Months
Fruition: On campus
Frequency: Full time
Language: English
Methodology and structure.
The IED Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.
Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.
The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.
Who is it for?.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.
The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
Why choose it.
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleased in this inspiring location.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator.
The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research & Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
Close partnerships with some of the most important and innovative fashion brands in Italy and internationally will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master students enter the job market one year after graduation, according to data collected in November 2021.
About IED:
Educational model
The design matrix takes the form of the four IED Schools: Design, Fashion , Visual Arts and IED Management.
Each IED location houses four completely independent schools: what unites them is the common denominator of design culture and shared inspiring principles.
IED teaching methods require that all the schools:
• forge strong bonds with the local production and operation systems in their regions;
• interface with their benchmark sectors;
• evolve depending on the growth standards of their underlying markets and professional situations.
For these reasons, rather than just keeping in step with their times, the IED training courses are often thriving trend anticipators. IED represents a conceptual innovation hub. A number of professionals from a variety of backgrounds come together to provide the input for a cross-fertilisation between areas and disciplines. The outcome is excellence. Evidence of this value is found in IED’s essential role in such leading events as Milan Salone del Mobile and Milan Fashion Week.
